The Use of Google Trends for Analysis of Interest for Information about Cancer in Brazil: Theoretical-Methodological Aspects
DOI:
https://doi.org/10.32635/2176-9745.RBC.2023v69n2.3847Keywords:
neoplasms, information seeking behavior, internet, search engine, internet useAbstract
The Internet has been utilized as an important source of information by the population and the widespread use of the search engine Google for this purpose has generated a huge database on the interest of the population on any topic, including cancer. Google Trends is employed to analyze these data, which enables permanent monitoring of the population's interests and behavior and qualifies it as an important analysis tool for decisions on public health. This article aims to present a theoretical and methodological orientation on the use of Google Trends for data analysis, in addition to indications and limitations of its use within the context of cancer prevention and control in Brazil.
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