Câncer Bucal e Mídias Sociais: Revisão Integrativa da Evidência Global
DOI:
https://doi.org/10.32635/2176-9745.RBC.2026v72n3.5626Palavras-chave:
Neoplasias Bucais, Fatores de Risco, Mídias Sociais, Comunicação e Divulgação CientíficaResumo
Introdução: O câncer bucal é um importante problema de saúde pública e seu enfrentamento requer, entre outras estratégias, adequada divulgação das informações sobre fatores de risco, mecanismos de prevenção, principais sintomas e tratamento. Considerando as importantes transformações no campo da comunicação, as mídias sociais constituem importantes ferramentas de disseminação de conhecimento. Objetivo: Analisar a produção de conhecimento científico acerca do câncer bucal em mídias sociais. Método: Revisão integrativa da literatura nas bases PubMed/Medline, Web of Science, Science Direct e Scopus utilizando-se os descritores oral cancer AND social media. Após a exclusão das duplicatas e aplicação dos critérios de elegibilidade, foram incluídos sete artigos para análise. Resultados: Os artigos desta revisão revelaram a importância das mídias sociais na divulgação de conteúdos sobre o câncer bucal, especialmente sobre prevenção, detecção precoce e fatores de risco. Por outro lado, tópicos relativos ao tratamento, prognóstico e desfechos clínicos são pouco explorados. O público-alvo do conteúdo publicado nas mídias exploradas pelos artigos analisados foi variado: YouTube e Bilibili concentraram materiais voltados à educação institucional e profissional; Instagram e Twitter com conteúdo majoritariamente direcionados ao público leigo. Revelaram-se ainda fragilidades quanto à credibilidade, clareza e utilidade das informações publicadas. Conclusão: Investimento em estratégias mais estruturadas de comunicação em saúde digital, campanhas multilíngues e iniciativas voltadas ao fortalecimento da literacia em saúde podem contribuir para melhorar o alcance, a equidade e a qualidade das mensagens sobre câncer bucal.
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