Cáncer Bucal y Medios Sociales: Revisión Integradora de la Evidencia Global
DOI:
https://doi.org/10.32635/2176-9745.RBC.2026v72n3.5626Palabras clave:
Neoplasias de la Boca, Medios de Comunicación Sociales, Alfabetización en SaludResumen
Introducción: El cáncer oral es un problema de salud pública importante, y enfrentarlo requiere, entre otras estrategias, una adecuada difusión de información sobre los factores de riesgo, los mecanismos de prevención, los principales síntomas y el tratamiento. Considerando las importantes transformaciones en el ámbito de la comunicación, los medios sociales constituyen herramientas importantes para la difusión del conocimiento. Objetivo: Analizar la producción de conocimiento científico sobre el cáncer bucal en los medios sociales. Método: Revisión bibliográfica integradora en las bases de datos PubMed/Medline, Web of Science, Science Direct y Scopus, utilizando los descriptores oral cancer AND social media. Después de excluir duplicados y aplicar los criterios de elegibilidad, se incluyeron siete artículos para el análisis. Resultados: Los artículos de esta revisión revelaron la importancia de los medios sociales en la difusión de contenido sobre el cáncer oral, especialmente en lo referente a prevención, detección temprana y factores de riesgo. Por otro lado, los temas relacionados con el tratamiento, el pronóstico y los resultados clínicos están poco explorados. El público objetivo del contenido publicado en los medios explorados por los artículos analizados fue diverso: YouTube y Bilibili se centraron en materiales dirigidos a la formación institucional y profesional; Instagram y Twitter, con contenido dirigido principalmente al público general. También se revelaron deficiencias en cuanto a la credibilidad, claridad y utilidad de la información publicada. Conclusión: Invertir en estrategias de comunicación de salud digital más estructuradas, campañas multilingües e iniciativas destinadas a fortalecer la alfabetización en salud puede contribuir para mejorar el alcance, la equidad y la calidad de los mensajes sobre el cáncer bucal.
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