Análisis de las Campañas de Concientización sobre el Cáncer a través de Google Trends: Revisión Integradora de la Literatura
DOI:
https://doi.org/10.32635/2176-9745.RBC.2023v69n4.4275Palabras clave:
neoplasias, conducta en la búsqueda de información, internet, sensibilización pública, comunicación en saludResumen
Introducción: Las campañas de concientización de la población sobre el cáncer y sus factores de riesgo tienen como objetivo incentivar a las personas a tener comportamientos más saludables. Es fundamental evaluar los resultados de estas campañas a la hora de cambiar el interés y el comportamiento de la población sobre el tema. Objetivo: Analizar el impacto de las campañas de concientización sobre diferentes tipos de cáncer en el interés de los internautas por medio de Google Trends. Método: Revisión integrativa de la literatura, incluyendo estudios primarios que analizaron los impactos de las campañas de Google Trends disponibles en las bases de datos PubMed, Scopus, Web of Science y Lilacs. Resultados: De los 179 artículos encontrados, 19 fueron incluidos para análisis. El impacto de las campañas varió en efectividad, dependiendo del tipo de cáncer abordado, la región donde se llevaron a cabo y su alcance. Factores externos a las campañas tuvieron un efecto sinérgico o concurrente en el interés de la población por los temas abordados. Conclusión: El aumento del interés de la población, cuando existe, no siempre se ha traducido en una mayor conciencia sobre las formas de prevención y diagnóstico del cáncer. Se deben mejorar las formas en que se realizan las campañas para aumentar el interés de la población en el tema y posibilitar cambios de comportamiento a largo plazo.
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