Analysis of Awareness Campaigns on Cancer through Google Trends: Integrative Literature Review
DOI:
https://doi.org/10.32635/2176-9745.RBC.2023v69n4.4275Keywords:
neoplasms, information seeking behavior, internet, public awareness, health CommunicationAbstract
I
Introduction: Population awareness campaigns about cancer and its risk factors aim to encourage people to have healthier behaviors. It is essential to evaluate these campaigns' results on the interest and behavior of the population. Objective: To analyze the impact of awareness campaigns of different types of cancer on the interest of internet users through Google Trends. Method: An integrative literature review was carried out, including primary studies that analyzed the impacts of campaigns from Google Trends available in PubMed, Scopus, Web of Science and Lilacs databases. Results: Of the 179 articles found, 19 were included for analysis. The impact of the campaigns varied in effectiveness, depending on the type of cancer addressed, the region they were carried out and reach. Off-campaigns factors had a synergistic or concurrent effect on the population's interest in the topics covered. Conclusion: The increase of the population interest, if the case, has not always translated into greater awareness about ways of preventing and diagnosing cancer. How The ways the campaigns are carried out must be improved in order to increase the population's interest in the topic and make long-term behavioral changes possible.
Downloads
References
Bray F, Laversanne M, Weiderpass E, et al. The ever-increasing importance of cancer as a leading cause of premature death worldwide. Cancer. 2021;127(16):3029-30. doi: https://doi.org/10.1002/cncr.33587 DOI: https://doi.org/10.1002/cncr.33587
Sung H, Ferlay J, Siegel RL, et al. Global Cancer Statistics 2020: GLOBOCAN Estimates of incidence and mortality worldwide for 36 cancers in 185 countries. CA A Cancer J Clin. 2021;71(3):209-49. DOI: https://doi.org/10.3322/caac.21660
Santos MDO, Lima FCDSD, Martins LFL, et al. Estimativa de incidência de câncer no Brasil, 2023-2025. Rev Bras Cancerol. 2023;69(1):e-213700. doi https://doi.org/10.32635/2176-9745.RBC.2023v69n1.3700 DOI: https://doi.org/10.32635/2176-9745.RBC.2023v69n1.3700
Ott JJ, Ullrich A, Miller AB. The importance of early symptom recognition in the context of early detection and cancer survival. Eur. j. cancer. 2009;45(16):2743-8. DOI: https://doi.org/10.1016/j.ejca.2009.08.009
Assis MD. Comunicação em saúde na prevenção e detecção precoce do câncer: em busca de práticas mais dialógicas e inclusivas. Rev Bras Cancerol. 2022;69(1):e-032879. doi: https://doi.org/10.32635/2176-9745.RBC.2023v69n1.2879 DOI: https://doi.org/10.32635/2176-9745.RBC.2023v69n1.2879
Lai J, Mak V, Bright CJ, et al. Reviewing the impact of 11 national BE CLEAR ON CANCER public awareness campaigns, England, 2012 to 2016: A synthesis of published evaluation results. Int J Cancer. 2021;148(5):1172-82. doi https://doi.org/10.1002/ijc.33277 DOI: https://doi.org/10.1002/ijc.33277
Bezerra JDJ, Silva FVD. As cores da vida: estratégias biopolíticas nas campanhas setembro amarelo, outubro rosa e novembro azul. Miguilim. 2019;8(2):728-41. doi: https://doi.org/10.47295/mgren.v8i2.1902 DOI: https://doi.org/10.47295/mgren.v8i2.1902
Nădăşan V. the quality of online health-related information – an emergent consumer health issue. Acta Marisiensis. 3916;62(4):408-21. doi: https://doi.org/10.1515/amma-2016-0048 DOI: https://doi.org/10.1515/amma-2016-0048
Lima FLTD. O Uso do Google Trends para Análise de Interesse por Informações sobre o Câncer no Brasil: Aspectos Teórico-Metodológicos. Rev Bras Cancerol. 2023;69(2):e-103847. doi: https://doi.org/10.32635/2176-9745.RBC.2023v69n2.3847 DOI: https://doi.org/10.32635/2176-9745.RBC.2023v69n2.3847
Kamiński M, Czarny J, Skrzypczak P, et al. The Characteristics, Uses, and biases of studies related to malignancies using Google Trends: Systematic Review. J Med Internet Res. 2023;25:e47582. https://doi.org/10.2196/47582 DOI: https://doi.org/10.2196/47582
Oermann MH, Knafl KA. Strategies for completing a successful integrative review. Nurse author ed. 2021;31(3-4):65-8. doi: https://doi.org/10.1111/nae2.30 DOI: https://doi.org/10.1111/nae2.30
Souza MTD, Silva MDD, Carvalho RD. Integrative review: what is it? How to do it? Einstein (São Paulo). 2010;8(1):102-6. doi: https://doi.org/10.1590/S1679-45082010RW1134 DOI: https://doi.org/10.1590/s1679-45082010rw1134
Santos CMDC, Pimenta CADM, Nobre MRC. The PICO strategy for the research question construction and evidence search. Rev Latino-Am Enfermagem. 2007;15(3):508-11. doi: https://doi.org/10.1590/S0104-11692007000300023 DOI: https://doi.org/10.1590/S0104-11692007000300023
Ouzzani M, Hammady H, Fedorowicz Z. et al. Rayyan—a web and mobile app for systematic reviews. Syst Rev. 2016;5(210). doi: https://doi.org/10.1186/s13643-016-0384-4 DOI: https://doi.org/10.1186/s13643-016-0384-4
Joanna Briggs Institute. JBI levels of evidence [Internet]. Adelaide: University of Adelaide; 2020. [acesso 2023 set 13]. Disponível em: https://jbi.global/sites/default/files/2020-07/Supporting_Doc_JBI_Levels_of_Evidence.pdf
Page MJ, McKenzie JE, Bossuyt PM, et al. A declaração PRISMA 2020: diretriz atualizada para relatar revisões sistemáticas. Rev panam salud pública. 2022;46:e112. doi: https://doi.org/10.26633/RPSP.2022.112 DOI: https://doi.org/10.26633/RPSP.2022.112
Vasconcellos-Silva PR, Carvalho DBF, Trajano V, et al. Using Google Trends Data to study public interest in breast cancer screening in brazil: why not a pink february? JMIR Public Health Surveill. 2017;3(2):e17. Doi: https://doi.org/10.2196/publichealth.7015 DOI: https://doi.org/10.2196/publichealth.7015
Vraga EK, Radzikowski JR, Stefanidis A, et al. Social Media engagement with cancer awareness campaigns declined during the 2016 U.S. presidential election. World Med. Health Polic. 2017;9(4):456-65. doi: https://doi.org/10.1002/wmh3.247 DOI: https://doi.org/10.1002/wmh3.247
Mohamad M, Kok HS. Using Google Trends Data to study public interest in breast cancer screening in Malaysia. Asian Pac J Cancer Prev. 2019;20(5):1427-32. https://doi.org/10.31557/APJCP.2019.20.5.1427 DOI: https://doi.org/10.31557/APJCP.2019.20.5.1427
Quintanilha LF, Souza LN, Sanches D, et al. The impact of cancer campaigns in Brazil: a Google Trends analysis. Ecancermedicalscience. 2019;13:963. doi: https://doi.org/10.3332/ecancer.2019.963 DOI: https://doi.org/10.3332/ecancer.2019.963
Khan JS, Papa NP, Davis NF, et al. Is Movember synonymous with moustaches or men’s health? An examination of internet search activity for prostate and testicular cancer during the campaign. Ir J Med Sci. 2020;189(3):811-5. doi: https://doi.org/10.1007/s11845-019-02142-0 DOI: https://doi.org/10.1007/s11845-019-02142-0
Pantel HJ, Kleiman DA, Kuhnen AH, et al. Has national colorectal cancer awareness month increased endoscopy screening rates and public interest in colorectal cancer? Surg Endosc. 2021;35(1):398-405. doi: https://doi.org/10.1007/s00464-020-07413-x DOI: https://doi.org/10.1007/s00464-020-07413-x
Paguio JA, Yao JS, Reyes MSGL, et al. Bladder cancer and google trends: associations between us search patterns and disease outcomes may show need for improved awareness strategies. J Cancer Educ. 2021;36(5):1086-92. doi: https://doi.org/10.1007/s13187-020-01739-9 DOI: https://doi.org/10.1007/s13187-020-01739-9
Patel MS, Halpern JA, Desai AS, et al. Success of prostate and testicular cancer awareness campaigns compared to breast cancer awareness month according to internet search volumes: a Google Trends Analysis. Urology. 2020;139:64-70. doi: https://doi.org/10.1016/j.urology.2019.11.062 DOI: https://doi.org/10.1016/j.urology.2019.11.062
Cohen SA, Cohen LE, Tijerina JD. The impact of monthly campaigns and other high-profile media coverage on public interest in 13 malignancies: a Google Trends analysis. Ecancermedicalscience. 2020;14:1154. doi: https://doi.org/10.3332/ecancer.2020.1154 DOI: https://doi.org/10.3332/ecancer.2020.1154
Johnson BS, Shepard S, Torgeson T, et al. Using Google Trends and Twitter for prostate cancer awareness: a comparative analysis of prostate cancer awareness month and breast cancer awareness month. Cureus. 2021;13(2):e13325. doi: https://doi.org/10.7759/cureus.13325 DOI: https://doi.org/10.7759/cureus.13325
Greiner B, Lee M, Nelson B, et al. The pink elephant in the room: declining public interest in breast cancer and the impact of marketing efforts. J Cancer Policy. 2021;28:100287. doi: https://doi.org/10.1016/j.jcpo.2021.100287 DOI: https://doi.org/10.1016/j.jcpo.2021.100287
Vasconcellos-Silva PR, Araújo-Jorge TCD. Ciclos de interesse coletivo e tendências das buscas no Google relacionadas a campanhas institucionais sobre o câncer de próstata: promovendo saúde ou doenças? Ciênc saúde coletiva. 2021;26(suppl 2):3517-25. doi: https://doi.org/10.1590/1413-81232021269.2.26282019 DOI: https://doi.org/10.1590/1413-81232021269.2.26282019
Demirci A, Sagnak A. Comparison between the success of prostate and breast cancer awareness campaigns over “Google Trends” in Turkey. Bull Urooncol 2021;20(3):142-6. doi: https://doi.org/10.4274/uob.galenos.2020.1751 DOI: https://doi.org/10.4274/uob.galenos.2020.1751
Gathers D, Pankratz VS, Kosich M, et al. Using big data to gauge effectiveness of breast cancer awareness month. Prev Med. 2021;150:106695. doi: https://doi.org/10.1016/j.ypmed.2021.106695 DOI: https://doi.org/10.1016/j.ypmed.2021.106695
Demirci A, Özgür BC. A Google TrendsTM Analysis of bladder cancer: determining awareness campaign success, and patients’ needs in clinical management. Asian Pac J Cancer Prev. 2021;22(10):3115-20. doi: https://doi.org/10.31557/APJCP.2021.22.10.3115. DOI: https://doi.org/10.31557/APJCP.2021.22.10.3115
Baquero OS, Rebolledo EAS, Ribeiro AG, et al. Outubro Rosa e mamografias: quando a comunicação em saúde erra o alvo. Cad Saúde Pública. 2021;37(11):e00149620. doi: https://doi.org/10.1590/0102-311X00149620 DOI: https://doi.org/10.1590/0102-311x00149620
Nishimura Y, Acoba JD. Impact of breast cancer awareness month on public interest in the United States between 2012 and 2021: A Google Trends Analysis. Cancers (Basel) [Internet]. 21 de maio de 2022;14(10). Disponível em: https://www.mdpi.com/2072-6694/14/10/2534 DOI: https://doi.org/10.3390/cancers14102534
Hagiya H, Koyama T, Otsuka F. Impact of the cervical cancer awareness months on public interest in Japan: A Google Trends analysis, 2012-2021. Sci Rep. 2022;12:15391. doi: https://doi.org/10.1038/s41598-022-19798-x DOI: https://doi.org/10.1038/s41598-022-19798-x
Luna-Abanto J, Gamarra L, Armestar DD, et al. Impact of cancer awareness campaigns in Peru: a 5-year Google Trends analysis. Ecancermedicalscience. 2022;16:1477. doi: https://doi.org/10.3332/ecancer.2022.1477 DOI: https://doi.org/10.3332/ecancer.2022.1477
González-Padilla DA, España-Navarro R, Subiela JD, et al. Is “Movember” an Effective Prostate Cancer Awareness Campaign Beyond the English Language? Insights From Google Trends Among Spanish Speakers. Soc Int Urol J. 2021;2(6):362-9. doi: https://doi.org/10.48083/UHSI5324. DOI: https://doi.org/10.48083/UHSI5324
Antonini M, Pinheiro DJPDC, Salerno GRF, et al. Does pink october really impact breast cancer screening? Public Health Pract (Oxf). 2022;4:100316. doi: https://doi.org/10.1016/j.puhip.2022.100316 DOI: https://doi.org/10.1016/j.puhip.2022.100316
Bravo CA, Hoffman-Goetz L. Social Media and men’s health: a content analysis of twitter conversations during the 2013 movember campaigns in the United States, Canada, and the United Kingdom. Am J Mens Health. 2017;11(6):1627-41. doi: https://doi.org/10.1177/1557988315617826 DOI: https://doi.org/10.1177/1557988315617826
Santos ROM, Ramos DN, Assis M. Construção compartilhada de material educativo sobre câncer de próstata. Rev Panam Salud Publica. 2018;42:1-8. doi: https://doi.org/10.26633/RPSP.2018.122 DOI: https://doi.org/10.26633/RPSP.2018.122
Modesto AAD, Lima RLBD, D’Angelis AC, et al. Um novembro não tão azul: debatendo rastreamento de câncer de próstata e saúde do homem. Interface (Botucatu). 2018;22(64):251-62. doi: https://doi.org/10.1590/1807-57622016.0288 DOI: https://doi.org/10.1590/1807-57622016.0288
Leite De Moraes MC, Oliveira RDC, Silva MDJ. Uma questão masculina: conhecendo possíveis entraves para a realização dos exames de detecção do câncer de próstata. Rev Med Hered. 2017;28(4):230. doi: http://dx.doi.org/https://doi.org/10.20453/rmh.v28i4.3222 DOI: https://doi.org/10.20453/rmh.v28i4.3222
Zhang X, Tao X, Ji B, et al. The success of cancer crowdfunding campaigns: project and text analysis. J Med Internet Res. 2023;25:e44197. doi: https://doi.org/10.2196/44197. DOI: https://doi.org/10.2196/44197
Boaventura L. A contribuição do telejornalismo para a ida do homem aos serviços de saúde no Recife: uma comparação das campanhas de combate ao câncer de mama e de próstata na TV Globo Nordeste. HumanÆ. 2017;11(2):1-17.
Kahlam A, Chowdhury S, Kahlam J, et al. The Boseman Effect: a missed opportunity? Cureus. 2022;14(5):e24959. doi: https://doi.org/10.7759/cureus.24959 DOI: https://doi.org/10.7759/cureus.24959
Published
How to Cite
Issue
Section
License
Os direitos morais e intelectuais dos artigos pertencem aos respectivos autores, que concedem à RBC o direito de publicação.
This work is licensed under a Creative Commons Attribution 4.0 International License.
